Sustainability is existential to us

We do not have a sustainability strategy – we have a business strategy that would not exist without sustainability. Our sustainable legacy and continuous focus to do good is what we believe will set us apart from everybody else in our market towards becoming a leading European EV charging player. If the topic of sustainability was not present in the transport sector, our entire business model would not exist, as everyone would continue to drive with combustion engines. On our journey towards this ambition, we use the strategy cascade to structure and formulate how we are planning to reach our goals.


Our 4 focus areas

On the basis of this double materiality, we have defined 4 focus areas for ourselves, within the framework of which we want to contribute to further strengthen our sustainability, these are:

Automatisch gespeicherter Entwurf

Sustainability along the strategy cascade

To us, winning means having a long-lasting positive impact on society and the UN’s Sustainable Development Goals (SDGs), while building a sustainable business with healthy financials and a comfortable working environment that supports a sensible work-life balance, diversity and inclusion. We consciously choose geographies, segments and business models within EV charging that we consider to be most impactful and most profitable in the long term. In public charging, we invest in and operate fast charging infrastructure in high-traffic locations, because that is what gets people from A to B, and where the long-term financial value is and the highest potential of accelerating the transition to emission-free mobility. In private charging, we offer full-service solutions by selling and operating charging infrastructure where most charging sessions take place, because we want to cater to the charging needs of all EV-drivers and this business immediately supports our profitability. Our strategic choices underline our ambition to propagate electric mobility from a business and societal perspective, making sure we are moving towards a more liveable planet in the future. To ensure that sustainability is anchored in the strategy in the long term, we have established a governance system in which sustainability plays a central role.

Key Sustainability Areas

Mer is committed to combatting climate change and supports a precautionary approach to the environment. Mer’s assessment and management of its environmental impacts is based on laws and regulations in the countries where we operate and takes guidance from relevant international standards and principles.

Therefore, Mer must:

  1. avoid/minimise/mitigate adverse impact from our activities,
  2. efficiently follow-up of scope 1, 2 and 3 emissions (greenhouse gas (GHG) emissions),
  3. reduce/reuse/recycle as much as possible to limit waste,
  4. seek to minimise ecological footprint and to sustainably manage our use of resources.

Mer is committed to conducting its activities in a way that avoids or minimize negative consequences and contributes positively to people and communities in the countries we operate.

For that purpose, we will establish and maintain a process for identifying the social risks and impacts of our activities. The type, scale and location of these activities shall guide the scope and level of effort devoted to the risks and impacts identification and management process.

Mer is committed to respecting human rights as set out in the UN Guiding Principles on Business and Human Rights and as a member of the UN Global Compact (through Statkraft) supports the protection of internationally recognised human rights. This means respecting the dignity and fundamental rights and freedoms of all individuals affected by our activities.

Mer shall be proactive and seek to have constructive dialogue and engagement with key stakeholders in their projects and operations. This includes regular interaction in a format and frequency relevant to the activity in question objective of stakeholder engagement is to enable stakeholders to share their views and concerns as well as to build trust among the involved parties.

Learn how Mer works together with stakeholders.

In Mer we are convinced that clear requirements and consistent business conduct build trust and loyalty among employees, business partners, customers and communities.

Mer has a fundamental commitment to act in an ethical and responsible manner and to comply with all applicable legal requirements wherever Mer operates. We are committed to fairness, transparency, verifiability and accuracy in all our dealings.

Mer does not tolerate and works against corruption in all its forms in the public and private sector. We do not offer, give, accept or receive bribes or other improper advantages, whether directly or indirectly, for business or private gain, whether for ourselves or for others.

National and international regulatory build the foundation of how to conduct business. The European Commission has proposed a directive on corporate Sustainability Due Diligence.

In July 2022 Norwegian regulators plan to implement the Transparency Act and regulation sets clear and ambitious requirement for how Norwegian companies should assess and comply with human rights.

The European Commission has proposed a directive on Corporate Sustainability Due Diligence. We expect the directive to be implemented in 2024.

It is integral to our mission

To make sustainable electric mobility easy and accessible for everyone

It is in our DNA

We embed sustainability in our culture and values

It is how we win

We stand out against our competition on our sustainability credentials

It is how we work

We aim to integrate sustainability performance across our value chain and associated processes – The Mer Way